✔️ You've seen others getting their products in the press and know it’s skyrocketing their success
✔️ You see your competitors sharing that they've been featured in magazine and showing piles of orders
✔️ You watch as others welcome new followers because they’ve been featured in x, y and z magazines
You want a piece of this action and want to give it a go but then you start doubting yourself and think:
❌ Your business is too small to get featured
❌ You don't know who contact or what to say
❌ You'd annoy journalists with your emails
✔️ Having a contact list of journalists who you KNOW would be interested in your products
Over the last two years I’ve helped hundreds of product based businesses, just like you, have the confidence and start doing their own PR.
You can get YOUR products featured in magazines (without having to pay!) to reach new audiences and grow your business.
You just need to know the simple steps and have the confidence to do it!
Introducing...The Product PR Course (self study)
I have taken my unique R.I.P.P system and distilled everything you need to know into a step by step self study course
that every product business owner can afford and can go through in their own time
NO MORE second guessing if your business is big enough, who to contact or what to say.
This self-study course shows you EXACTLY WHAT YOU NEED TO DO to get featured in the media and grow your business.
⭐Opening your favourite magazine and seeing your product staring back at you
⭐Getting messages of congratulations from customers, friends and family when they find out you've been featured
⭐Growing your email list and making sales without relying on social media
⭐Reaching new audiences and creating new opportunities
Natural Health - The Lady - glamourmagazine.co.uk
Understand how the press works, identify articles where your products could fit and build a media list by finding journalists to contact.
Create a bank of ideas that journalists will love. This will help you to secure press coverage for your business.
Put together a great pitch that journalists can't ignore, so you can get featured in the press and grow your business.
Schedule your PR activities so you can be consistent (this is the hard bit!) with pitching and get regular press coverage.
This mini-course ensures your product business has the PR must-haves in place and is prepped for the attention that getting featured in the media brings
✔ Worth £49
1 month inside the Product PR Hub membership with real-time press requests, group support, PR Planning sessions and much more
✔ Worth £49
This masterclass teaches you everything you need to know to confidently pitch to press requests to maximise your chances of getting press coverage
✔ Worth £97
How to do media research so you can see what magazines your products would be a perfect fit for
How to find out which journalists to contact and their email address, so you know you're pitching to the right person
What to write in both reactive and proactive pitch emails (with my proven templates that you can copy and paste), so you can send journalists exactly what they want
What to do when images and samples are requested, so you can reply quickly with what the journalist needs
How to plan your PR, so you have something to pitch every month because consistency is king
Bonus course: Get PR Ready in 7 Days so your business has the PR must-haves in place and is prepped for the attention PR brings
Bonus course: How to Respond to a Press Request Mini-Masterclass so you can get started with replying to journalist requests straight away
Being asked to collaborate on a number of projects including creating a candles for other businesses
Shops wanting to stock our products after seeing them in magazines
New followers on Instagram and Facebook and people joining our mailing list
Helping us get shortlisted in the Gift of the Year and national wedding awards
Sales - when our reed diffuser was in Prima magazine and we sold 75 of them that weekend and a mention on the Daily Mail website bought in over £600 that day
Confidence to do your own PR
My R.I.P.P system
Proven email templates
Pay monthly available
NO. I break everything down into bite size chunks and only teach you what you need to know. Most people who buy the course don’t know nothing either but follow the simple trainings and get featured in the media, time and again.
The course is for product based businesses, those that sell through their own website or via Etsy or similar, and want to get featured in the press and grow their business.
The Product PR Course is a self study, self paced course meaning you can do it all in your own time. Binge it, take it week by week – the choice is yours. Altogether the course, with the bonuses Get PR Ready in 7 Days and How to Respond to a Press Request Mini-Masterclass, is just under 5 hours. You’ve got unlimited replays, so you can visit these modules again and again, and you have downloadable PDF workbooks, cheat sheets and pitch email templates to help you put it all into practice.
You have unlimited access to the course as long it's in existence for no additional cost.
This is a self study course and there is no support. However, if you are struggling with anything do reach out. You also have the opportunity to join the Product PR Hub membership for £49 a month (cancel at anytime) for group support.
You get The Product PR Course, Get PR Ready in 7 Days and How to Respond to a Press Request Mini-Masterclass all with unlimited access for an investment of just £297. Pay over 3 months at £99 is also available.
PR isn’t about making direct sales; it is about raising awareness of your brand which in turn can create sales further down the line. Having said that, when my product based business had a reed diffuser in Prima magazine I sold £1422 worth and this mention on Daily Mail website bought in £720 sales that day.
Afraid not as this is a digital product that is instantly available when you checkout, I am unable to offer refunds.