Have you ever flicked through a magazine and thought,

“ I’d love to see my products on these pages but I’m not sure where to start ”?

It's simpler than you think!!

Learn how to find opportunities perfect for your product business, what to say to journalists and how to plan your PR without overwhelm, in as little as 30 days!

You’re trying to get your products noticed...

...so you spend a lot of time on social media but the reach isn’t great and sales are slow. You know there's another or better way to reach new customers through PR because:

✔️ You've seen others getting their products in the press and know it’s skyrocketing their success

✔️ You see your competitors sharing that they've been featured in magazine and showing piles of orders

✔️ You watch as others welcome new followers because they’ve been featured in x, y and z magazines

You want a piece of this action and want to give it a go but then you start doubting yourself and think:

❌ Your business is too small to get featured

❌ You don't know who contact or what to say

❌ You'd annoy journalists with your emails

But what if I told you; journalists need your help and pitching is a lot easier

than you think.

This problem is…

When you’ve never done any PR before it feels overwhelming and scary.

I’ll be honest with you…in the beginning I struggled to get my clients in the press.
❌ I dived straight in, emailing any journalist I could find
❌ I’d always be too late pitching for gift guide coverage
❌ I was struggling to say everything I thought I needed in the pitch emails
❌ If I got a response it would say - "This isn't relevant to me. Remove from PR list"
❌ Then self doubt would take over and I’d become overwhelmed

And that’s when I finally realised:

I was overthinking it - I just needed to research, prepare, plan and most importantly keep it simple.


I landed my first full page feature in Woman & Home and since then have got clients coverage in Country Living, Vogue, Prima, Top Santé, Best, Daily Mail and more, as well as teaching other small product based businesses, just like you, to do the same.


✔️ Having a contact list of journalists who you KNOW would be interested in your products

✔️ Sending a pitch confident that it's what the journalist wants and needs
✔️ Being able to create a PR plan so you never run out of ideas to pitch
✔️ Growing your email list and making sales without relying on social media

Hi I'm Louise,

Over the last two years I’ve helped hundreds of product based businesses, just like you, have the confidence and start doing their own PR.

You can get YOUR products featured in magazines (without having to pay!) to reach new audiences and grow your business.

You just need to know the simple steps and have the confidence to do it!

Over 50 small business owners have been through my live Product PR Course to learn HOW to do their own PR and having HUGE success

Introducing...The Product PR Course (self study)

The Product PR Course will give you the confidence to go after that press coverage.

I have taken my unique R.I.P.P system and distilled everything you need to know into a step by step self study course

that every product business owner can afford and can go through in their own time

NO MORE second guessing if your business is big enough, who to contact or what to say.

This self-study course shows you EXACTLY WHAT YOU NEED TO DO to get featured in the media and grow your business.

It's time to look at an alternative to social media and
see what new opportunities open up for your business

Can you imagine...

⭐Opening your favourite magazine and seeing your product staring back at you

⭐Getting messages of congratulations from customers, friends and family when they find out you've been featured

⭐Growing your email list and making sales without relying on social media

⭐Reaching new audiences and creating new opportunities

Students have been featured in...

Stylist - Daily Express - Zoella blog - The Independent - The Green Parent
Pick Me Up! - Chat - My Weekly - Baking Heaven - Best - Your Home - Homestyle
House Beautiful - Prima - Daily Mail - Psychologies - Metro - Bella - Country Living
The Sun - Spirit & Destiny - Daily Mirror - Woman's Weekly - Top Santé

Natural Health - The Lady - glamourmagazine.co.uk

It's time to make it a reality, The Product PR Course teaches you EVERYTHING you need to know to get your products featured in the press

This self-study course is a combination of training videos, workbooks and templates that takes you through my R.I.P.P system detailing everything you need to know to get your products featured in the press.


Understand how the press works, identify articles where your products could fit and build a media list by finding journalists to contact.


Create a bank of ideas that journalists will love. This will help you to secure press coverage for your business.


Put together a great pitch that journalists can't ignore, so you can get featured in the press and grow your business.


Schedule your PR activities so you can be consistent (this is the hard bit!) with pitching and get regular press coverage.

This course not only shows you the EXACT STEPS to pitch your products but will also give the CONFIDENCE TO DO YOUR OWN PR.


This mini-course ensures your product business has the PR must-haves in place and is prepped for the attention that getting featured in the media brings

Worth £49

30 day access to the Product PR Hub membership with real-time press requests, group support, PR Planning sessions and much more
✔ Worth £49

This masterclass teaches you everything you need to know to confidently pitch to press requests to maximise your chances of getting press coverage

Worth £97

Your Investment

✔ The Product PR Course with unlimited access plus any future updates

✔The EXACT steps to pitching your products to the press with lifetime access
✔ Proven email pitch templates, workbooks and cheat sheets

Limited time bonus (disappearing at 9am on the 3rd June):

Email welcome sequence templates AND 6 week summer slump saviour email sequence - worth £194

Bonus courses: Get PR Ready in 7 Days and How to Respond to a Press Request - worth £146

Bonus: 30 days access to my Product PR Hub membership for group support and real time requests - worth £49
✔ Pay in full bonus: 30 minute 1:1 - worth £48.50


  • How to do media research so you can see what magazines your products would be a perfect fit for

  • How to find out which journalists to contact and their email address, so you know you're pitching to the right person

  • What to write in both reactive and proactive pitch emails (with my proven templates that you can copy and paste), so you can send journalists exactly what they want

  • What to do when images and samples are requested, so you can reply quickly with what the journalist needs

  • How to plan your PR, so you have something to pitch every month because consistency is king

  • Bonus course: Get PR Ready in 7 Days so your business has the PR must-haves in place and is prepped for the attention PR brings

  • Bonus course: How to Respond to a Press Request Mini-Masterclass so you can get started with replying to journalist requests straight away

I’m here to show you that getting featured in the press is so much easier than you thought.

I know you’re fed up with social media and looking for another way to reach new customers, which is why I’ve created this course - to introduce you to PR, fill you with the knowledge and confidence to start doing your own PR.

You CAN do it!

Now’s the time to STOP thinking small and that PR isn’t for you.

Let's get ready your business ready to shine in the media spotlight
to help it grow.

I know what it's like running a product based business, I've been there with Kiss Air Candles and PR played a role in:
  • Being asked to collaborate on a number of projects including creating a candles for other businesses

  • Shops wanting to stock our products after seeing them in magazines

  • New followers on Instagram and Facebook and people joining our mailing list

  • Helping us get shortlisted in the Gift of the Year and national wedding awards

  • Sales - when our reed diffuser was in Prima magazine and we sold 75 of them that weekend and a mention on the Daily Mail website bought in over £600 that day

...but none of these would've happened if we didn't get visible away from social media

"Louise's course is not long-winded, there's not lots of padding, she gets straight to the point on what you" need to do, when and how. This fits the life of a busy business owner perfectly and allows this course to be completed easily, efficiently and with results."

- Carly Hooper, Beeutifu l featured in Top Sante, Psychologies, Pick Me Up! and Happiful
"When I started this course, I knew nothing about PR and how to write to journalists. But less than a month after I finished the course, my product has already been featured in two national newspapers. The Product PR Course is very easy to follow and very informative. Step by step, I learnt where to find journalists, how to write to them, and which photos you need to add. All the templates and pitch examples are very helpful. I found the PR planner a must-have too. It has everything you need to be organised. Thank you, Louise, for the course. I found it very useful."

- Alisa Chirgadze, Waxwing Candles featured in Daily Mirror and Daily Express


This self-study courses shows you EXACTLY how to get your product based business featured in the press. I'll teach you EVERYTHING you need to know to feel CONFIDENT to DO YOUR OWN PR so your products become a press favourite.

JUST £297

  • Confidence to do your own PR

  • My R.I.P.P system

  • Proven email templates

  • Pay monthly available

Frequently Asked Questions (FAQ)

I don’t know anything about PR, will I struggle?

NO. I break everything down into bite size chunks and only teach you what you need to know. Most people who buy the course don’t know anything about PR either but follow the simple trainings and get featured in the media, time and again.

Who is The Product PR Course for?

The course is for product based businesses, those that sell through their own website or via Etsy or similar, and want to get featured in the press and grow their business.

How is the course taught?

The Product PR Course is a self study, self paced course meaning you can do it all in your own time. Binge it, take it week by week – the choice is yours. Altogether the course, with the bonuses Get PR Ready in 7 Days and How to Respond to a Press Request Mini-Masterclass, is just under 5 hours. You’ve got unlimited replays, so you can visit these modules again and again, and you have downloadable PDF workbooks, cheat sheets and pitch email templates to help you put it all into practice. 

How long do I have access for?

You have unlimited access to the course as long it's in existence for no additional cost.

How much support will I get?

This is a self study course. You get 30 days access to my invitation only Product PR Hub membership for group support. After the 30 days, you are welcome to stay for just £49 a month (cancel at anytime).

How much is The Product PR Course?

You get The Product PR Course, Get PR Ready in 7 Days and How to Respond to a Press Request Mini-Masterclass all with unlimited access for an investment of just £297. Pay over 3 months at £99 is also available.

Will I get the sales to make the cost of the PR course back? 

PR isn’t about making direct sales; it is about raising awareness of your brand which in turn can create sales further down the line. Having said that, when my product based business had a reed diffuser in Prima magazine I sold £1422 worth and this mention on Daily Mail website bought in £720 sales that day.

Do you offer refunds?

Afraid not as this is a digital product that is instantly available when you checkout, I am unable to offer refunds.

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