Self-Study DIY PR Courses & Memberships

for fashion, beauty, interior and lifestyle brands

The Product PR Course - £294 or £49 a month for 6 months

Real time Christmas press requests for gift guides and features for print, online and broadcast media so you know exactly what products journalists are looking for
2 mini- masterclasses so you know how to respond to a press request and create press worthy images
2 reactive PR pitch copy and paste email templates so you know what to say in the email to the journalist
Group coaching calls every 4 weeks, so you can get your questions answered
BONUS - 6 weeks of Christmas content done-for-you so you can nurture potential customers

The Product PR Course - £297

This Self-Study Course not only shows you the EXACT STEPS to pitch your products to the press but will also give the CONFIDENCE to do your own PR
Learn how to find opportunities perfect for your business, what to say to journalists and how to plan your PR using my unique R.I.P.P system
5 hours of video training, workbooks, cheat sheets and PROVEN email pitch templates
2 Bonus courses - Get PR ready in 7 days and How to respond to a press request

Attract, Charm & Excel- £697

My brand-new program, Attract, Charm & Excel is a 90-day, high-touch group experience designed just for product-based business owners who are ready to level up their visibility, customer relationships, and long-term growth.
Starting 20th January 2025, we’ll spend 12 weeks together transforming how you show up, connect with your audience, and grow your business. With live coaching, actionable tools, and a supportive community, you’ll have everything you need to make big moves.
ATTRACT: Get more eyes on your business with smart visibility strategies like PR, SEO, social media, and crafting a brand message that stands out.
CHARM: Keep your audience engaged with killer content, email marketing, and a customer experience they’ll rave about.
EXCEL: Fine-tune your website, shift your mindset, and sharpen your sales skills to scale and convert like a pro.

Christmas PR Wrapped Up - £294

A 6 month program giving you the information and tools you need to pitch your products to Christmas gift guides and features.
Christmas themed journalist press requests for monthly, weekly and online UK media outlets
1 hour of pre-recorded video training, workbook, cheat sheet and PROVEN email pitch templates plus monthly live Q&A sessions
VIP upgrades available

Doing your PR should be easy, manageable and effective. The PR planner is designed to take away the overwhelm to make planning and executing PR a breeze
The planner also includes:
-Over 400 UK awareness days
-Pitching prompts
-A simple monthly PR plan
-Pitching and coverage trackers
-Product planning pages
-Content ideas page
-Week to view diary pages
-2025 PR in review

Email Marketing Jumpstart Kit - £97

The Email Marketing Jumpstart Kit is designed specifically for product-based businesses to help you craft high-impact email campaigns with ease. This bundle is packed with ready-to-use templates, prompts, and strategic guidance, so you can focus on growing your business, not spending hours on email copy.
Here’s what’s included: Email Templates for Key Campaigns, 4 Plug-and-Play Monthly Email Templates,
Subject Line Ideas, 100 Email Marketing Prompts and ChatGPT for Email Marketing eBook.
Order in January and get a 4 week Valentine's email sequence worth £97!

1:1 Power Hour - £97

Grab a cuppa, notebook and pen and let's talk about your business and get you moving forward
Hosted via Zoom, we can brainstorm, problem solve and action plan, so you feel energised and motivated to take your next steps towards success
"Highly recommend a power hour with Louise, it was packed with super useful hints and tips for my small business and a great space to gather all my ideas. I have plenty of action points to work on now over the coming months regarding Etsy, email list and PR.”
-Melanie Gillespie

Seen & Sell Audit - £97

I’ll take a deep dive into your website and social media using my 10-point checklist, focusing on what really matters—making it easier for your audience to find you and buy from you
Skip the long, complicated reports. Instead, you’ll receive a video where I walk you through every aspect of your audit, pointing out what’s working and what can be improved
At the end of the video, I’ll provide you with clear, easy-to-implement recommendations that will help boost your online visibility, improve customer engagement, and drive more sales